Chris Hemsworth the brand ambassador for Hugo Boss’ Boss Bottled fragrance — and stars in the brand’s “Man of Today” campaign, which debuts in the U.S. this month.

Hemsworth will promote the brand’s new fragrance, Boss Bottled Tonic. The print campaign was shot by photographer Nathaniel Goldberg, and debuts in September.

Boss Bottled Tonic fragrance includes notes of grapefruit, bitter orange, lemon, apple and ginger, with a rich wood base.